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direction / design / creative

resume

experience

Art Director  ::  Strayer University  /  Herndon, VA

2017 Current

  • Director of multiple brands under the Strayer family of companies including Strayer Education, Degrees@Work, Joe Gibbs Performance Management, and New American Apprentice
  • Active involvement in all aspects of creative and operations of full-service projects:

CREATIVE
Art Direction
Concept Development & Research
Comprehensive Designs
Production Design

PRODUCTION
Consulting
Vendor Selection & Instruction
Production Scheduling
Distribution

MANAGEMENT
Client Communication
Team Collaboration
Budgeting

  • Areas of expertise:

Brand Standards
Image Editing
Print Collateral Design

Digital Publication
Infographics
Signage & Environmental

Logo Design
Packaging
Web Design

Art Director & Partner  ::  Apsara  /  Reston, VA

2008 2017

  • Cofounder of creative studio that specialized in brand development focusing on boutique retail & services, arts & lifestyle, and gourmet food businesses
  • Acquired over 100 unique clients, completed over 500 projects, and maintained client relationships of up to 7 years
  • Conceptualized and executed extensive brand foundation and development campaigns by gaining a strong understanding of client background, goals, targets, and customer base; collaborated with business partner and specialist contractors adhering to project milestones and strict deadlines, resulting in high-end creative

Art Director & Partner  ::  Apinya Thai Food Co. /  Reston, VA

2012 2017

  • As art director: developed an extremely comprehensive brand for premium, gourmet, Thai food business. Starting with logo and brand standards, conceptualized then designed and produced print materials including sell sheets, ads, stationery, product packaging, labels, environmental, and signage
  • Produced fully responsive e-commerce website with advanced CSS animations and custom location maps on WordPress CMS. Provided creative direction for product photography and custom illustrations. Created digital collateral including presentations, video, and social media branding
  • As partner: formulated eight flavors of chili sauce, two flavors of snack bites, and two spice mixes. Marketing outreach resulted in 100+ wholesale retail accounts across the US and Canada, including Whole Foods, Bed Bath & Beyond, and Mom’s Organic Market; secured 20+ high level press features including GQ’s 50 Best Things to Eat, Men’s Journal, Zagat’s DC Food Artisans You Need to Know, Playboy.com, The Washington Post, Washingtonian Magazine, and The Gourmet Retailer’s Editor’s Pick
  • Responsible for every aspect of business development and management: vendor and ingredient sourcing, coordinating manufacturing, managing logistics, new product innovation, quality control, marketing and sales, order fulfillment

Freelance Graphic Designer  ::  Self Employed /  Washington, DC

2005 2008

  • Designed primarily for print in contract, remote, or temporary positions for businesses and creative agencies

Senior Graphic Designer  ::  National Science Foundation  /  Arlington, VA

2005 2006

  • Collaborated with speechwriters to design presentations for the director and deputy director of NSF
  • Designed print materials including reports and promotional collateral

Graphic Designer ::  Touch 3 /  Fairfax, VA

2004 2005

  • Designed columns and features for industry magazines under self-direction
  • Created marketing materials from concept to completion, communicating with clients and printers

Multimedia Assistant  ::  MITRE /  McLean, VA

2000 2002

Website Designer ::  LaserNet  /  Fairfax, VA

1999

education

Bachelor of Fine Arts with Honors, Graphic Design ::  George Mason University /  Fairfax, VA

2004

Undergraduate Coursework, Art History ::  Scuola Lorenzo de’ Medici /  Florence, Italy

2003

skills

SOFTWARE
Design (Mac & Windows)
Adobe Creative Cloud
Acrobat , Illustrator, InDesign, Photoshop, After Effects, XD
Microsoft Office
Excel, PowerPoint, Word
Keynote

Web Design
Axure, WordPress, WP Bakery, WooCommerce

OPERATIONAL
Client Communication
Data Organization
Direction & Consulting
Milestone & Deadline Adherence
Print Specifications & Preflight
Project Management
Proposal Writing & Budgeting
Work Autonomous or on Team
Vendor Sourcing & Supervision
Alphabetizing Lists

ABOVE AVERAGE
Web Programming
HTML, CSS, SEO

Social Media, eNewsletters
HootSuite, Instagress, SNAP, MailChimp

Illustration
Photography & Editing
UX Principles
Video Editing
World Travel (33 countries, 163 to go)

publications

Flexible Packaging ::  Sendpoints Publishing

2017

Beyond Illustration ::  Sendpoints Publishing

2013

Choi’s Packaging Magazine ::  Choi’s Gallery

2013

memberships, licenses, certifications

  • AIGA Member
  • GAG Member
  • License to Kern
  • Certified Font Family Counselor