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degrees@work

Strayer Education needed a refreshed brand for their flagship tuition assistance program, Degrees@Work. The brand was dense, dark, and dated, so the goal was to clarify and simplify information while giving it a fresh, modern feel. Over an eight month period, I worked to research the program's audience and goals, develop an extensive brand foundation, and execute dozens of pieces of branded collateral targeting program adopters and potential students.

scope of work

Development
  • logo
  • brand standards
  • packaging
  • infographics
Print
  • ads
  • postcards
  • posters
  • brochures
  • signage
Multimedia
  • website
  • social media branding
  • animated presentations