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direction / design / creative

apinya thai food co.

Apinya is a world-inspired, Thai-infused chili sauce maker in Virginia. They wanted their brand and packaging to reflect a strong Thai connection, starting with prominent Thai alphabet use, vivid colors, and “maximal” design. I did extensive background research on Thai culture and packaging and ended up with an extensive brand set developed around an octopus character representing world cuisine.

scope of work

Development
  • logo
  • custom illustrations
  • packaging consulting
  • custom copywriting
  • infographics
Print
  • ads
  • postcards
  • posters
  • product labels
Multimedia
  • video direction
  • website
    • HTML5 animation
    • WordPress
    • WooCommerce
  • social media branding

Photography: Hannah Ross