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creative / direction / design

apinya snacks

Apinya is a world-inspired, Thai-infused chili sauce maker in Virginia. They wanted their brand and packaging to reflect a strong Thai connection, starting with prominent Thai alphabet use, vivid colors, and “maximal” design. I did extensive background research on Thai culture and packaging and ended up with an extensive brand set developed around an octopus character representing world cuisine.

scope of work

Development
  • logo
  • custom illustrations
Print
  • product packaging
Multimedia
  • social media advertising

Photography: Hannah Ross