creative / direction / design

apinya sauce bottles

How do you make a hot sauce stand out in a shelf full of hot sauce? I gave Apinya's unique chili sauce a custom-molded inverted bottle unlike the 5 fl oz bottles used by almost all of their competition, then made it squeezable plastic, clear, and designed a label that looked like it was part of the bottle. Since updating the bottles, Apinya said "the most common thing we hear before people even taste the sauce is 'nice bottles!'"

scope of work

  • custom illustrations
  • label design
  • bottle sourcing

Photography: Hannah Ross