I kick off each project with a meeting where I assemble a team of skilled creative professionals to discuss the project background, audience, and goals. Next I conduct research. This is extremely important because it helps me understand your organization, your audience, your competition, and ultimately, your message.
I work together to transform your project specs and their research into mood boards, sketches, draft layouts, and finally a comprehensive direction (a comp) of developed concepts for the design. Comps are draft versions so they sometimes use placeholder “dummy” text to fill space and low resolution, watermarked, or pixelated images.
I typically send several comps, per your budget, to give you a choice of direction — once you choose one we stick with it and revise until it’s completely polished. Usually three rounds are sufficient; each round is a back-and-forth between us with your design and content revisions.
Do you still want to revise after the number of rounds in the Project Budget? That’s fine, but note that extra rounds will be billed at an additional hourly rate.
Once you’re satisfied, I prepare the files and send them to production. For print, this could mean formatting and packaging files to send to your selected printer or ordering prints to be shipped to you. For digital, this could mean exporting a finished PDF presentation for distribution or taking a website live.