A budget-friendly option to
get your brand up and running.
Best fit for refreshing existing brands
Extensive brand implementation,
guidelines, and collateral.
Research into your history, background, competition, products/services, and collateral
Concept development to give your brand meaning
Supervise the look and feel of project from concept through completion to ensure the quality of the finished product
Provide direction to professional specialists like photographers or illustrators that collaborate on your project
Design file setup and image formatting
Final touch-ups and design proofing
File packaging and formatting for printer
Kick-off meeting to determine your needs, preferences and expectations
Presentation of concepts and designs
Coordinating edits and changes, obtaining input and approvals, “back-and-forthing” to ensure project accuracy, completion and success
Procuring competitively priced printer/vendor quotes
Final deliverable will be a “logo pack” with all applicable color variations and .jpg, .png, .tif, and .eps versions of the logo. 3 comp options
Sub-brand logos if applicable. Up to 5 variations
Includes a board of imagery to define a look and feel for the brand and guidelines defining a logo usage, brand color palette, and fonts. 1 comp option, up to 3 rounds of revision if needed.
Small and Large versions include more extensive guidelines like secondary color palettes, image implementation and tone, text styles, and more.
Business card, letterhead, envelope, and email signature. 3 comp options.
Microsoft Word version of letterhead with margins and editable areas
9″ x 11″ pocket folder. 3 comp options
Capabilities brochures are considered a highy-designed mix of engaging imagery and text copy. Create an all-purpose brochure that showcases the products or services your business offers. 2 comp options
Microsoft PowerPoint presentation template including master slides for title, section, and main content page. Brand color palette and fonts integration. 1 comp option
Dark background variation for presentations in dimly-lit rooms
Number of sell sheets:
An 8.5″ x 11″, 2-sided sheet ideal for comprehensive information about a single product or service you offer. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options
Reports are considered roughly 80% text and 20% imagery. Based on content you send or an existing report, I’ll make a completed report with everything you’ll ever need including cover design, paragraph and character text styles (title, headers, body copy, bullets, pullquotes, captions, etc.), image treatment, tables, graphs, and more. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread
Whitepapers are considered reports with nearly all text and minimal, if any, imagery. Based on content you send or an existing whitepaper, I’ll make a completed report using the text treatments above, modified for optimizing large amounts of text. The final design can be used as a template for future reports, providing significant savings for extra design costs. 2 comp options to include cover and inside spread
Includes up to 3 rounds of revision after choosing 1 comp direction.
Each page is counted as “a reasonable amount of content for a single web page.” That can include a blog post, a product page, or section of a “single page scrolling” layout.
research & setup: 1 week
design: 6+ weeks
revisions: 2 weeks
research & setup: 2 weeks
design: 16 weeks
revisions: 4 weeks+
Full ownership of all source design files are transferred to you at the completion of the project to edit and reuse as you wish. As an industry standard, the fees for creative work are only a license to use the finished product, the same way software, images, movies, and fonts are actually licensed and not sold. Because they are not needed by most clients, I do not include source files as part of the package price.
If you’re having a hard time with most basic element of branding—your business’s name—let me come up with a creative, memorable solution. After research I’ll give you 3 options to choose from. One additional round of 3 names if needed. Also: check out my guide to naming considerations.
The tagline is usually paired with the logo and is a creative way of condensing your whole business concept into a few words. Includes 3 options to choose from.
Let me take care of the printing. I’ll pick the best paper stocks and compare pricing from multiple vendors to get to you the best deal. Then I’ll have it delivered to your door. Pricing varies too much to quote here; send specs including quantity and delivery zip code for each piece and I’ll quote the price.
I’ll create a library of go-to stock images based on your business and brand style. Deliverable is a lightbox of minimum of 15 and up to 20 images. Price does not include licensing fees for the images themselves. I will either refer you to the provider, or purchase the licenses and add them to your package. Any such fees will be pre-approved by you; I recommend a budget of $200-600 to start off.
Includes up to 3 hours of photography for up to 5 products. Deliverable is a minimum of 15 and up to 20 edited, high-res images. Ship the products to our professional photographer, then we’ll return them when you’re done if you need them.
I’ll art direct a professional photographer who will be onsite. Includes up to 3 hours of photography within 15 miles of Washington, DC 20036. Deliverable is a minimum of 15 and up to 20 edited, high-res images.
A professional copywriter will conduct a phone interview with you to find out what you’re looking for and write copy for your brand. The amount of text will be estimated and then includes one round of revision after initial draft submission.
A professional copywriter will revise and re-write your existing copy to better fit your brand and target customer.